Pattern Group is a company that helps premium and large brands sell their products on the world’s leading online platforms, including Amazon and Walmart. It positions itself not just as a reseller, but as a strategic partner — taking on purchasing, distribution, price management, and marketing to ensure transparency and brand protection. Among its clients are Bosch, Tumi, Pandora, Nestlé, and dozens of other international names.

Ecosystem and business model — Pattern builds long-term partnerships with brands for which maintaining premium pricing policies is critical, even across mass online channels. The company uses proprietary analytics tools to monitor pricing, track competitors, and measure the effectiveness of marketing campaigns, making its service both comprehensive and technology-driven.

Strengths and backing — Pattern is one of the largest players in the e-commerce acceleration segment. It relies on a powerful analytics platform and a team of marketplace experts, enabling it to sustain a leadership position. The company’s IPO is underwritten by Goldman Sachs, J.P. Morgan, Evercore ISI, and Jefferies, underscoring market confidence in the business.

Market and competition — global e-commerce continues to grow, and premium brands are increasingly looking for reliable channels to maintain their image and control pricing. Pattern competes with other e-commerce providers and marketplace agencies, but its combination of technology, logistics, and marketing creates a high barrier to entry and makes the company attractive to investors.

IPO Pattern Group is considered one of the most notable listings of the fall in the e-commerce sector, thanks to the company’s key role in helping premium brands sell products through the world’s largest online platforms, including Amazon and Walmart.

The company plans to raise $300 million at a valuation of around $2.45 billion, making the Pattern Group IPO one of the strategic events of 2025 in the e-commerce segment.

Application deadline — Thursday, September 18, 6:00 PM (UAE).

• The company partners with hundreds of international brands, acting as an intermediary between premium labels and online shoppers.

• One of Pattern’s key advantages is its proprietary analytics platform, which helps brands maintain control over their online reputation and protect against unauthorized “gray market” sales.

• The IPO is expected to raise around $300 million, making it one of the most notable events in the e-commerce sector of 2025, especially amid the continued growth of online retail.

Pattern Group has quickly become one of the key players in e-commerce, helping premium and large brands sell products through the world’s leading online platforms, including Amazon and Walmart. The company emerged at a time when online retail was growing rapidly, yet brands struggled with pricing control, logistics, and marketing. Pattern introduced a comprehensive solution — from purchasing and distribution to price management and digital marketing. Among its clients are Bosch, Tumi, Pandora, Nestlé, and dozens of other global brands.

From its early years, the business stood out for its scale and technological capabilities, building partnerships with hundreds of international companies. Today, Pattern manages global e-commerce operations for premium brands, ensuring transparency, brand protection, and sales growth. A key asset is its proprietary analytics platform, which monitors pricing, competitors, and marketing performance, helping brands maintain their competitive edge.

The name Pattern reflects the company’s mission — to create a predictable and structured “pattern” for brand growth in digital commerce. Its business spans dozens of countries, while the growing importance of reputation management and protection against gray market sales ensures strong and sustained demand for its services.

Pattern’s model is built on long-term partnerships with premium brands and a scalable SaaS platform, which generates predictable cash flows. In the context of global digital transformation and the rapid growth of online retail, the company is becoming an increasingly important part of the e-commerce ecosystem.

Today, Pattern is viewed as one of the most promising players in digital commerce. The upcoming IPO, with a target valuation of around $2.45 billion and an expected raise of $300 million, will be a strong indicator of investor interest in the e-commerce acceleration segment. For investors, this is an opportunity to gain exposure to a business at the intersection of technology, online retail, and global consumer transformation — a market where demand is only set to grow.

— What is an IPO?
An IPO (Initial Public Offering) is when a private company lists its shares on a stock exchange for the first time to raise capital from investors. From that point onward, the company’s shares can be freely bought and sold on the open market.

— Where are IPOs conducted?
IPOs take place on the world’s largest stock exchanges. In the U.S., the primary venues are the NYSE (New York Stock Exchange) and NASDAQ. Once a company goes public, its shares are freely traded on these exchanges, and the market price is established after the offering.

— What is allocation?
Allocation (from “allocation” — distribution) refers to the process of distributing resources, assets, or capital for maximum efficiency. In investing, allocation usually means distributing the available amount of shares among investors in an IPO or private placement.

— How much allocation does an investor receive?
The allocation size depends on the specific deal and typically ranges from 2% to 30% of the submitted order. In rare cases, allocation may reach up to 100%. Information about the actual IPO volume and share price we entered at becomes available roughly one day before the offering, approximately six hours prior to the trade.

Example — Bullish IPO (Aug 13, 2025):
An investor placed an order for $10,000. The allocation was 29.6%, meaning $2,960 was invested in the IPO. The remaining $7,040, including the purchase commission, was refunded to the balance and became available for withdrawal.

Klarna IPO (Sept 10, 2025):
An investor placed an order for $10,000. The allocation was 14%, meaning $1,400 was invested in the IPO. The remaining $8,600, including the purchase commission, was refunded to the balance and became available for withdrawal.

Figure IPO (Sept 11, 2025):
An investor placed an order for $10,000. The allocation was 16%, meaning $1,600 was invested in the IPO. The remaining $8,400, including the purchase commission, was refunded to the balance and became available for withdrawal.

Gemini IPO (Sept 12, 2025):
An investor placed an order for $10,000. The allocation was 29%, meaning $2,900 was invested in the IPO. The remaining $7,100, including the purchase commission, was refunded to the balance and became available for withdrawal.

Legence IPO (Sept 12, 2025):
An investor placed an order for $10,000. The allocation was 78%, meaning $7,800 was invested in the IPO. The remaining $2,200, including the purchase commission, was refunded to the balance and became available for withdrawal.

Black Rock Coffee Bar IPO (Sept 12, 2025):
An investor placed an order for $10,000. The allocation was 68%, meaning $6,800 was invested in the IPO. The remaining $3,200, including the purchase commission, was refunded to the balance and became available for withdrawal.

— Why do companies go public?
To raise growth capital, increase brand visibility, and provide early investors and employees with an opportunity to sell part of their shares.

— How is participating in an IPO different from buying shares on the exchange?
When you participate in an IPO, you buy shares before they start trading publicly. This provides an opportunity to purchase at the fixed offering price but also carries the risk that the price may drop once trading begins.

— What do I get by participating in an IPO through Regolith?
You become an investor in the company at the IPO stage via our U.S. partner infrastructure. After the transaction is completed and the lock-up period expires, profits from the share sale are distributed among investors proportionally to their stake in the deal.

— What is a lock-up period and how long does it last?
A lock-up period is a timeframe set by the issuer and underwriters during which shares cannot be sold. For IPOs offered through our platform, this period is 93 days. Once it ends, the shares are sold on the exchange and proceeds are distributed among investors.

— How is participating through the platform different from buying shares independently?
To buy independently, you would need access to a U.S. broker, a significant investment amount, and approval from underwriters. The platform pools capital from investors, providing access to IPOs that are otherwise unavailable to most individuals.

— Through whom is IPO participation carried out?
We operate through a U.S.-based structure that works with a licensed broker in the U.S. Our partner selects promising IPOs and participates in the offering under its own name.

— How is the deal structured legally?
An investor signs an agreement/offer to participate in the investment product. Regolith then transfers funds to its partner entity — Wealthy Labs Limited (the provider), which enters into a forward contract with the broker and executes all operational activities. The provider delivers the financial outcome to Regolith, which then distributes proceeds among investors.

— Is there a minimum investment amount?
Yes. Each IPO has a defined minimum entry threshold, shown on the offering page. On average, Regolith provides access starting from $500.

— Do I receive shares into my personal brokerage account?
No. Shares are purchased and held in the partner’s brokerage account. After the lock-up period, the broker sells the shares and transfers proceeds for distribution among investors.

— Can shares be transferred directly to my brokerage account?
No. Participation is structured via a forward contract with the partner’s brokerage infrastructure. The deal is executed on behalf of the partner, and settlements with investors are carried out through the platform.

— How can I sell my shares after the IPO?
Sales are processed automatically: once the lock-up expires, the partner broker sells the shares on the exchange, and proceeds are distributed proportionally among investors.

— What are the risks of investing in IPOs?
IPOs are high-risk investments. While they may offer high returns, they also carry significant volatility. Share prices on the first trading day — and after the lock-up — can fluctuate sharply. There is a risk that the market price will fall below the offering price. In addition, macroeconomic and sector-specific factors can affect outcomes.

— Can I know in advance how much I will earn?
IPO returns are not guaranteed. The final result depends on the share price at the time of sale after the lock-up, overall market conditions, and the company’s performance.

— How can I verify that Regolith participates in IPOs?
We publish all available deal information in the client dashboard. Additionally, we provide an agreement disclosing the infrastructure used for transactions. Broker and partner documents are not shared, as they contain confidential data protected by contractual obligations.